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Open Campaigns and select New campaign. Setting it up takes five steps.

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1. Details

Enter a campaign name and pick the network. The network decides which lists and accounts the campaign can use. Leads never see the name.

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2. Leads

Pick one or more lead lists. Use the whole list, or open it to filter and tick only the people you want.

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3. Sequence

Add steps in the order they should happen:
  • Send a message: a DM. You can start from a template.
  • Wait if no reply: a pause of some hours or days before the next step.
  • View Profile and Send Connection Request: a LinkedIn connection request.
  • Send a free InMail: a LinkedIn message to Premium and Open Profile members, with no connection needed. Your paid InMails are never used.
Anyone who replies drops out of the sequence. The rest carry on to the next step. To make each message personal:
  • Insert variables such as first name, company or location.
  • Select any word to give it other wordings, or select Generate with AI. Each lead gets one version.
  • Select Preview to see the message for a random lead from your list.
Under Exclusions, you can skip people another running campaign is messaging, people an earlier campaign already wrote to, people you’ve already messaged, and profiles with no photo. Turn on Automatic translation to translate messages into each recipient’s language.

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4. Schedule

Pick the time zone, and the days and hours the campaign may send. It only sends inside these windows. Each account’s daily limit is set in Connected accounts.

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5. Account

Pick the connected accounts to send from. New people are messaged from these. Anyone already mid-conversation keeps hearing from the account that wrote to them first. You can also pick a Reply agent to answer when a lead from this campaign replies. Select Launch campaign to start.